Excellent article on applying behavioural psychology to web design

Much of what is taught to the information design students in the GDID at CPIT has a strong basis on the psychology of design and visual theory. Things like Gestalt theory, how humans see colour, and proportion in nature are covered as part of the course, and students are expected to be able to understand and apply the concepts to design projects and real-life situations.

A recent article by Alexander Dawson on the excellent Six Revisions website provides further insights and describes how elements of behavioural psychology can be applied to web design.

As Dawson points out, the article is no subsititute for a psychology degree, but he provides an excellent summary of the key concepts, connecting theories and concepts of perception and the way the brain works to good user design experiences. It's well worth a read.